Email marketing tips: What we can learn from the Olympics
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
Yahoo revamps webmail for smartphones and tablets
Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.
Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.
Right to reply: Customer service, not price, is best way to beat competition
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
Regulation of personal data – sweeping new UK powers
The location of your mobile phone is added to the list of sweeping new police powers in the regulation of personal data and Deputy PM Clegg leads the attack on his own government.
Google axes free version of business apps- charges $50 a year
Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’.
Online retailers letting down Christmas shoppers with poor customer service (infographic)
UK online retailers are letting down shoppers at the busiest time of the year – and risking losing vital sales – through distinctly average web and email customer service, according to a new study.
ResponseTap expands to US and Canada
ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.
Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots
Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research.
Social gaming: Facebook and Zynga end advertising pact
Facebook and Zynga are to end their close advertising partnership, in a move that will mean players on Farmville will no longer be able to share their social gaming progress with friends on the social network.