As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox.
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars.
Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
Last year, the Royal National Institute for the Blind ran an email campaign that cleverly played with email conventions to challenge readers to empathise with blind or partially sighted people. This case study looks at how they managed to get a 24% click through rate with a simple but effective email.
Research in Motion has rebranded under the name ‘Blackberry’ as the Canadian smartphone maker looks to regain lost market share to Android and Apple with its new BB10 device.
Russian internet giant Yandex is to remove its recently-launched app Wonder from the US App Store following Facebook’s block on its API access.
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Former smartphone king Research in Motion has lost its crown in recent years, usurped by Android and Apple. But can its much-hyped new Blackberry 10 turn around its fortunes? Jan Dawson, Chief Telecoms Analyst, Ovum, argues that RIM will get a boost but not salvation from BB10.
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation.
Facebook’s new Graph Search lets users sift through the vast connections they have with fellow social networkers – including brand pages – to find relevant information to them. While brands and advertisers are still figuring out how this will affect them, Helen Crowley, Managing Director at Alchemy Social – an Experian company looks at what … [Read more…]