Mobile shopping trends: Smartphone purchases doubled in 2012
Sophisticated consumers are more accepting than ever of mobile as a shopping channel, with 59% of smartphone owners shopping during 2012, according to new research.
Samsung Smart Watch plans confirmed- a companion device for the S4?
With wearable technology on the rise, Samsung has confirmed a Galaxy Smart Watch product is ‘definitely’ on its way, according to news report.
New tool lets retailers reward customers in real-time
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.
Top digital marketing tips: 10 ways to increase campaign effectiveness and ROI
Digital technology should be a marketers dream- with smaller investments needed and greater accountability- but the reality can fall short without careful strategies and precise targeting. Simon Bowker, Country Manager UK&I eCircle & Aprimo, offers 10 marketing practices you can follow to market your brand and products more effectively.
Australian digital ad trends: Mobile surge pushes spend past $3.3bn
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
Silverpop debuts two-way behaviourally targeted SMS campaigns
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.
Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
Modern marketing in 2013: How has the profession evolved?
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
Maker’s Mark backlash- proof that a week’s a long time in social media?
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
Top tips: 5 ways marketers can use marketing automation
As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.