Data after death? Google grants ‘digital wills’ to users
Google has launched a ‘digital wills’ service, letting users choose what happens to their data after they die.
Gmail turns 9- how Google’s email tool has evolved (infographic)
Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic on the Gmail blog which depicts all of the … [Read more…]
Google tackles phone spam for US contest
Google has unveiled a new tool that could block nuisance phone calls, in a similar way to email spam filters.
Basket abandonment case study: How mobile email can help
Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.
Yahoo teams up with Dropbox
Yahoo! has struck a partnership with Dropbox to enhance its email storage and sharing abilities.
Digital marketing in South Africa: Consumers ditching TV for mobile and web
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study.
Google's golden ticket? Glass contest winners announced
In a modern take on Willy Wonka, Google has given 8,000 people in the US the chance to try its new augemented reality glasses… provided they pay $1,500 for the privilege.
Google’s golden ticket? Glass contest winners announced
In a modern take on Willy Wonka, Google has given 8,000 people in the US the chance to try its new augemented reality glasses… provided they pay $1,500 for the privilege.
Top tips: Using digital insight to create seasonal campaigns
With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
Facebook lets advertisers target audience ‘lookalikes’
Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.