Buying Tumblr will open up Yahoo to a younger generation as long as they don’t impose any rules and too much advertising on their new $1.1 billion acquisition, Professor John Baptista, who believes it is a good move by Yahoo and will help them catch up with Google and Facebook in the social media market.
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.
Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post.
Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox.
Flatshare site Easyroommate transformed its customer experience and productivity by deploying Eptica’s multichannel customer service platform across its email and web channels. This case study shows how customer service calls have reduced by 75%, email handling time by 58% and First Contact Resolution has increased to above 90%.
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. John Watton, Senior Marketing Director at Silverpop, offers 10 tips to make sure your campaigns cuts through the clutter.
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser.
BitTorrent is launching a new online media format letting content creators offer downloads in exchange for ‘additional steps’ such as providing an email or a cash donation, as the firm looks to distance itself from piracy and provide an alternative distribution model for the creative industry.
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
Over a third (36%) of Britons believe that online identity fraud or information theft is unavoidable in the future, according to a new study.