Salesforce buys ExactTarget to boost marketing automation
CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion.
Top 10 facts for Father’s Day 2013- marketing tips for online retailers
Father’s Day is rapidly approaching this weekend and so as the majority of the nation scrambles around for some last minute shopping ideas Experian shares its top 10 Father’s Day facts for 2013.
Top tips: The dangers of shared links
Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]
The rise of smartphones in South Africa (Infographic)
Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected.
Guest comment: The future of global digital media trading standards
As digital media evolves at a rapid place, ad metrics are changing too- and advertisers need to adapt fast to ensure they are getting return on their investment. Jerry Wright, Global President of the IFABC on the future of global digital measurement standards.
UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.
Interview with a hacker (Part 1): A day in the life of a blackhat
Hackers- whether cyber-criminals, online vigilantes, political activists or even government agents- have become the bogeymen of the digital age, with high profile cases of cyber-breaches hitting the headlines on a weekly basis. But just who are these seemingly ‘anonymous’ people? And what motivates them to delve into these murky digital waters? In part one of … [Read more…]
Twitter adds two-factor security after hack attack
Twitter is beefing up security logins for users after recent high-profile hacking attacks.
Why email still matters (infographic)
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
Coupons.com supports Kenco’s digital coupon campaign
Kenco is working with Coupons.com to offer a secure print-at-home coupon on the brand’s website.