The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.
Last month, Google made the controversial move of caching images and serving them via their own proxy servers, a potentially game-changing update that could affect marketers who rely on images to track email opens or geo-location for dynamic content. Loren McDonald, Vice President of Industry Relations, Silverpop offers advice to marketers looking to adapt to … [Read more…]
During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive ‘send more email’ approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click throughs.
A fridge has been discovered sending out spam, following a web attack that compromised a vast array of compromise smart gadgets, marking a new threat to the much-hyped ‘Internet of Things’.
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
If more proof was needed that digital marketing is getting more complicated, this infographic from maps out some of the key players across the main disciplines- resulting in one huge chart.
Google has caused a privacy stir yet again, as Gmail contact lists will now include both the email addresses of their existing contacts, as well as the names of people on the Google+ social network.
Twitter founder Biz Stone has co-founded a new app that helps people to pose and answer questions illustrated by photographs.
Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector.
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.