The growing trend for ‘freemium’ mobile games has come under more scrutiny this week, as Electronic Arts sparked criticism from customers that it is over-charging on its latest remake of the classic ‘Dungeon Keeper’ strategy game.
Yahoo received the most data requests from the US National Security Agency (NSA) ahead of Google, Microsoft and Facebook, according to new data released this week.
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014).
A share on Google+ provides most value to retailers, valued at $% each, but email is still the most valuable channel for retailers, according to new research.
Netimperative’s partner company, Digital Strategy Consulting – a specialist digital consultancy helping agencies, brands, business services and governments find the right digital strategy for them – is seeking a CRM expert to take on as a part-time freelancer.
Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. Rob Sobers, director at Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below…
3rings, a new online service that helps families keep an eye on elderly relatives, has been launched by UK tech entrepreneur Steve Purdham- the man behind the We7 music streaming service.
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk.
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.