Who won gold for social media in Sochi?
With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.
Top tips: APIs- A marketer’s secret weapon
Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.
Gmail adds simple ‘unsubcribe’ button for marketing emails
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.
Facebook axes email service after low take up
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.
Nokia unveils its first Android smartphone
Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.
In an Internet hour: How Australia spends its time on the web
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.
Tesco hack exposes thousands of passwords
Hackers have exposed several thousand Tesco.com customer account details online.
Top tips: Taking customer experience management to the next level
Udesh Jadnanansing, Founder and Managing Partner at Mopinion,looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards.
Most digital marketers expect a “single view of the customer” by 2016 (infographic)
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.