HTC unveils new One (M8) smartphone
HTC has unveiled the One (M8) smartphone, the follow up to its biggest selling model last year, as the Taiwanese firm looks to rival Samsung and Apple in the high-end smartphone market.
Big data or bad data? Inaccurate stats ‘holding up cross channel marketing’ (infographic)
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
Twitter ‘least effective customer service channel’ for UK brands
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.
Microsoft admits reading emails- Google and Apple reserve right to do the same
Last week, Microsoft admitted it read the Outlook emails of one of its users in order to track down a leaked story- causing much embarrassment considering its own ‘Scroogled’ campaign criticizing Google. Now, its appears its main rivals all reserve the right to do the same thing.
WhatsApp founder denies plans to open user data to Facebook ads
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover.
Case study: Sweet brand creates consumer community for just $87
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
Comic relief: Obama’s web skit boosts traffic to HealthCare.gov
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day.
Internet turns 25: Six ways it can improve
To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to make sure it continues to create opportunities and enhance people’s … [Read more…]
Silverpop debuts marketing automation for ecommerce ads
Silverpop has launched a new platform that aims to deliver advanced marketing automation capabilities to the ecommerce space.
Case study: Square Meal gets 400% conversion boost with predictive technology
Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response.