IBM boosts ad tech with Silverpop acquisition
IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.
No work emails after 6pm- French labour deal bans after hours requests
Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal.
Gmail tests ‘snooze button’ for important emails
Google is testing a Gmail update that will; incorporate a ‘snooze’ feature, helping users ensure they don’t miss important emails, according to a new report.
Pinterest revamps pin tracking tools for brands
Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook.
Luxury store Achica begins ‘1:1 personalised customer experience’ online
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.
Microsoft debuts Siri rival Cortana
Microsoft has developed a voice activated phone assistant feature called Cortana, a direct rival to Apple’s Siri.
Return Path ‘Email Diagnostic’ tool targets better Gmail inbox reach
Email marketing firm Return Path has launched a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail.
LinkedIn emails exposed in Chrome extension hack
The emails of LinkedIn members have been exposed via a browser extension that exposes contact details from the business-based social network.
Data privacy now ‘critical brand differentiator’
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.
Gmail tests more ‘visual’ ads: Pinterest for your inbox?
In a move that could shake up email marketing, Google is testing a new ‘grid view’ for emails that appear in its Gmail Promotions tab, offering recipients a more visual, ‘Pinterest-style’ way of viewing email ads.