Microsoft confirms 18,000 jobs axed in Nokia cull
Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are ‘eliminated’ from the workforce.
Consumers only have 5 ‘best friend brands’
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.
Digital regulation steps up with emergency surveillance laws in UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these … [Read more…]
Beginners guide to Facebook advertising: Turning lost visitors into fans
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.
Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.
Google’s ‘forgotten’ articles return as censorship row rumbles on
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.
Third of Brits say no to push notifications (infographic)
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.
Customer service trends: Just 33% of tweets answered successfully by retailers
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research.
Companies must crack ‘social’ customer service in order to survive- Forrester
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Top tips: How to measure customer service on social media
Social media is fast becoming the channel for customer service. Gartner has predicted that by 2015 at least 40% of customer service will be conducted via social media channels. Companies have rigorous systems in place for measuring the effectiveness of their customer service via phone, email and other traditional customer service channels – but how … [Read more…]