Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
Email marketing trends: Brands “losing track” of the fragmented customer journey
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
Top ecommerce tips: How to make your online business less bouncy
David J Brown, CEO and co-Founder of ecommerce conversion company Ve, discusses techniques to reduce bounce rates on ecommerce sites.
New Google ‘Inbox’ app lets users manage email deluge
Google has launched a new app designed to help users sort their emails more efficiently.
Organic search accounts for over half of website traffic
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.
Gmail app to sync with Outlook, Yahoo and other email rivals?
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.
Internet, privacy and surveillance – Implications for consumer behaviour
Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care … [Read more…]
The price of privacy: Europeans ‘value their own data at £140’
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
Mystery email sparks ‘bellogate’ spam attack at UCL
In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes
Top tips: PR – The essential resource for any Inbound Marketing campaign
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. But how do you create the right content to attract the right audience? Bob Dearsley, Chief Executive … [Read more…]