Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.
With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their … [Read more…]
Amazon has launched a new bidding option that lets buyers hit a button marked “Make an offer” on selected product pages, instead of just adding them to their cart.
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution.
John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.
Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.