Gmail lets users send cash in emails
Google is launching a new feature in the UK that lets Gmail users send money to friends and family over email.
The best and worst subject line words: ‘Offer’ good, ‘Monday’ bad
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
Choosing the right digital marketing tools: Is a ‘suite’ or ‘best-of-breed’ solution best?
When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.
Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.
Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Facebook takes on Linkedin with office app
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles.
Moonpig suspends app after customer security fears
Personalised card company Moonpig has disabled its mobile app “as a precaution” over claims the firm’s online security is “vulnerable”.
Gmail slowly returns in China after ‘block’
Access to Google’s email service Gmail is slowly getting back to normal after a reported block on the email service, according to reports.
Most parents want more digital marketing practices taught in classrooms
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.
Two-thirds of the UK’s Top 50 online retailers failed to capitalise on Black Friday
Two thirds (66%) of the top online retailers failed to send customers any Christmas offers in the month running up Black Friday, according to new research.