Top UK retailers for digital promotions: Currys leads the way
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.
Facebook opens Messenger to third-party apps
Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app.
Salesforce matches CRM data to Facebook ads
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.
UK retailers failing at email customer service (but improving on Twitter)
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research.
Target fined $10m for data breach
Target has agreed to pay out a total of $10m (£6.74m) to people affected by a data breach in 2013, according to reports.
Tip tips: Social Media – A great add on to an existing marketing strategy
Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
The Jockey Club signs programmatic marketing deal with RadiumOne
The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web.
Luxury home product firm LuxDeco ramps up personalisation strategy
Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.
LinkedIn sponsored emails now target logged-in users
LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in.
Content marketing trends: Most journalists want more multimedia content from PRs
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.