Billions of ‘branded’ emails are frauds- report
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report.
Google adds buy button to search results
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site.
Top tips: Is your customer an individual? Why customer profiling and segments of one aren’t the same thing
It’s crucial for marketers to treat their customers as individuals to tailor their brand’s messaging perfectly. Matthew Dunn, Managing Director, Targeting, at Experian Marketing Services UK offers tips provide tips on how marketers can collect data and the kinds of data they need to be able to personalise and segment down to each individuals within … [Read more…]
Sky creates digital hub to share TV images
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.
Online retailers falling short in personalised messages
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.
Digital platforms encouraging children to read- report
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.
Netflix generation: Smart TVs to drive global web TV subscriptions to 330m by 2019
Subscriber numbers to ‘over-the-top’ (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019, according to new research.
Starbucks denies mobile payment app hacked
Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers.
CRM trends: Most consumers feel brands misunderstand them online
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.
Email marketing: How do benchmarks compare?
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving.