Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Abandoned basket rates increase in 2015 for UK retailers
There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014.
Facebook secrets uncovered in leaked employee handbook
A former employee at Facebook has lifted the cover of the social network’s mysterious ‘Little Red Book’ that it gives to staff.
Top tips: How to provide targeted content to audiences with notifications
According to Stephan Schirrecker, VP of Marketing at Nexmo, the cloud communications platform provider, notifications are the driver of a new platform and can be used to successfully engage with customers.
15% of Brits blocking ads: Is free content under threat?
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.
Email marketing frequency: How much is too much?
Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research.
First Vs. third party data: Which is best for marketing?
There has been a massive increase in marketers’ use of first party data, with the use of third party data in decline, according to new research.
Consumers to Brands: The Louder You Scream, the Less We Care
Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.
Google finally offers ‘Undo Send’ feature for Gmail
Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent.
Vlogger Vs Lush: Cosmetics giant in YouTube domain clash
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.