Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results.
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research.
Hackers who stole the personal and private details of users of adultery dating website Ashely Madison claim to have released the data on to the internet.
LinkedIn has cut emails sent to users by 40 percent as the business focussed social network looks to improve the relevance of its communications.
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.
Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research.
People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research.