TalkTalk hackers demand ransom: User bank details stolen?
A ransom demand has been received by ISP TalkTalk following a major cyber attack in which hackers may have seen sensitive customer data.
Guest comment: The homepage is dead, it’s all about article pages
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.
Siri ‘can be hacked by radio 16 feet away’- report
A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away.
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
LinkedIn fined $13m for email permission blunder
LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam.
Safe Harbour struck down by EU Court of Justice
In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet.
Digital path to purchase: Influencing decisions before customers go in store
About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.
Human-rating app Peeple vanishes from web after backlash
The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism.
Know Your Customer… Better: How banks are stitching data to win customers
With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]
Google ‘Customer Match’: Brands can upload email lists for search and video ad targetting
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.