Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Visual content ‘top trend in 2016’: 60% of marketers invest in video content
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Falling out of love: Smarter marketing needed to engage jaded Valentine’s Day shoppers
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.
Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
Samsung’s ad blocking app removed from Google Play store
An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.
Microsoft buys typing app SwiftKey for $250m- report
Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports.
Top tips: What does 2016 hold for integrated marketing?
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
Driverless cars set for London’s roads
The design for the first driverless cars to be tested on the streets of London has been revealed.
Guest comment: What will be the next channel in the spotlight for mobile marketing?
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
Digital fashion trends in 2016: Retailers miss ‘£9bn opportunity’ from shoppers’ research habits
Retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing, according to new research.