Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
Small business ‘unaware of benefits of programmatic marketing’- survey
Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.
Mobile CRM trends: Three quarters of people now ’talk’ to businesses with a mobile message
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.
Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video
UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).
Quarter of Brits turn to social media to understand EU referendum- report
One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]
Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.
‘Dark social’ channels dominate UK mobile sharing activity
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
Political dilemma: BuzzFeed ends Republican Party’s ad contract over Trump
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.
La Redoute begins digital marketing push with Visual IQ
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
Menu Next Door gets $2m funding boost as ‘Airbnb for food’
European startup Menu Next Door has secured $2 million round of funding from Index Ventures, Local Globe, Kima Ventures, and TheFamily to expand its novel approach to food delivery.