With mobile spend predicted to be worth triple the spend on desktop by 2020, Todd Miller, Global Marketing Solutions, Cheetah Mobile, looks at how consumer’s connected device is a rich source of actionable information for marketers.
Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules.
Insurers in the US trail the UK when it comes to digital customer experience, according to research released today by multichannel customer service software company Eptica.
Having multiple channels of communication is all well and good, but ultimately ineffective if they are not tied together through an omnichannel platform. Matthieu Clauzure, brand and marketing manager, CCA International, outlines how brands can set about providing customer experience that’s relevant to the next generation.
Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.
The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.
Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]