British fashion retailer, Reiss revamped its direct marketing strategy to enhance customer engagement through mobile phones. Reiss recently teamed up Oracle Marketing Cloud (OMC) to tackle its email traffic which has increased by 45% in the past year.
Gmail has added a new feature that lets iPhone users unsend emails they may have sent in error.
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research.
Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research.
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.
Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal.
The annual cost of fraud and cybercrime in the UK is £10.9bn – the equivalent of £210 per adult, according to new research.
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.