LoopMe debuts AI-Powered cross-screen video ad platform
LoopMe has launched AI-powered video advertising, with brands Microsoft, The North Face and O2 are already using it and seeing and outcome uplift of 132%.
Dune London boosts revenue with customer-created content on product pages
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]
Facebook is now the main news source worldwide- survey
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.
UK insurance digital customer service worsening: 68% of queries left unanswered
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.
UK Election: Which party has the best direct marketing campaigns?
If the election was based on direct marketing alone, the Scottish National Party would walk away with a victory, whilst, Labour would steal the leadership away from the Conservatives, accoridng to new research.
Most Brits have unsubscribed from retailer comms in the past year
The vast majority (90%) of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands, according to new research.
Office jargon – The 50 phrases we love to hate
Middle managers be warned, a new study has announced the 50 most annoying phrases heard in UK offices.
GDPR inertia: 72% of marketers fail consent test with a year to go
72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research.
Emails Vs. social media: Which is better for consumer engagement?
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.
Biggest cyber attack yet: 150 countries hit with NHS in chaos
A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.