Email “still most popular marketing channel”
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
Guest comment: Growing email click-throughs is all about relevance
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
Email marketing trends: Consumers open, but are cautious to click
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
End of an era: Amazon shuts down Lovefilm DVD rentals in Europe
Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.
Global affiliate marketing revenue growth up 16% during winter holiday period
Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.
Email is still king when it comes to mobile conversion
Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.
Top agency hiring tips: Rules for outsourcing your marketing management
Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.
Top mobile commerce tips: Building payments into your app
In-app payments are on the rise- but how can you make them work for your business? Anna Tsyupko, CEO at Paybase, looks at the key challenges of integrating payments within your app.
Ad viewability standards to get tougher?
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.