Guest comment: Growing email click-throughs is all about relevance
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
UK marketers “falling behind consumer demand for innovation”
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.