Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.
80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.
Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.
Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.
Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.
AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.
With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.