Unilever threatens to pull Facebook and Google ads over brand safety fears
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Six tech trends you need to know about in 2018
If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
91% of startups admit to collecting personal data (but most aren’t data compliant)
Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.
Snapchat lets users share stories on Twitter and Facebook
Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.
Facebook and Twitter unveil plans to tackle ‘fake news’
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Multi-tasking Brits embrace mobile working
A third of workers spend more than half their working day away from their desk, but most still think they do their best work in the office, according to new research.
Email trends for 2018: A stable touchpoint for consumers [INFOGRAPHIC]
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
Gumtree ramps up safety features for sellers and buyers
Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.