email Archives

Data fail: Conservative Conference app exposes MPs’ phone numbers

October 1, 2018

A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details.

8 tips for a perfect post-purchase customer experience

September 17, 2018

Sending order tracking and delivery details to purchasers is a great way to boost service and loyalty, but only if you do it and say it in the right way, says parcelLab’s Julia Henry.

M&S boosts customer service channels with Rant & Rave platform

September 14, 2018

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

September 14, 2018

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

Case study: How AI-based ecommerce personalisation tech helped a golf retailer increase online order values by 18%

September 6, 2018

Function18 doubled its on-site engagement and made visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’.

Marketing agencies: 4 ways your clients are ‘really’ judging your performance

September 6, 2018

What metrics are clients using to judge your marketing agency on? Natalia Selby, Marketing Executive at Mediahawk, looks at qualified leads, pipeline contribution, cost per acquisition and year-on-year growth and how to meet your clients expectations.

Top tips: 4 Automation tools to maximize your marketing

September 5, 2018

Marketing, one of the most essential tasks for your business, is being transformed by automation in profound ways. The days of outbound marketing, comprised of traditional advertising tactics, are coming to an end, writes HR professional turned business analyst Anthony Coggine.

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Adobe integrates email marketing tools with AI and other channels

August 23, 2018

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

August 10, 2018

Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.