email Archives

The 6 sins of the digital age: Hate, addiction and misinformation top list

November 12, 2018

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

Brands not really listening to the ‘Voice of the Customer’

November 8, 2018

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

November 6, 2018

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.

Instagram overtakes Snapchat use among US teens (and marketers are following)

October 25, 2018

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

GDPR 5 months on: Marketing email volumes half (but open rates soar)

October 23, 2018

Digital consent notice creation grew 40% globally in GDPR’s second year

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Consumers ‘comfortable with AI in exchange for a better experience’

October 17, 2018

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

New tech, new dangers? Drivers concerned about car-hacking

October 3, 2018

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

October 2, 2018

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.