One vision: data science on retailers’ and consumers’ roadmaps
Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate game of catch-up with agile digital disruptors who have based their entire business models … [Read more…]
Top big data tips: Overcoming marketing isolation
Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view of the sales and marketing funnel, the gains in reputation and corporate value could … [Read more…]
Businesses lack skills to make full use of ‘Big Data Boom’
Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research.