US and Russia account for 54% of global spam volume
Over half (54%) of spam emails in the last six months originated from two global superpowers, the United States and Russia, according to new research.
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
Email engagement ‘highest in five-year period’
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact
91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.
Email marketing: Open rate increased by over a quarter compared to March
Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.
Top 5 tips: How publishers can grow their email marketing list
Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. But getting people to hand over their email address to your brand remains a challenge for marketers. Shrikant R Kale, the Co-founder of iZooto, offers 5 tips to help publishers grow their email list … [Read more…]
Email open rates soar 25% due to desktop browsing from home workers
The data comes from the Covid-19 Retail Pulse from BounceX soon to be Wunderkind. a new fortnightly data-backed report, based on insight from tens of thousands of customer data points. This rise is because usually users are mobile, which leads to more transient, distracted browsing as part of the shopping journey. As more shoppers become … [Read more…]
Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
5 tips on how publishers can grow their email marketing list
Newsletter subscribers are twice more likely than non-email subscribers to convert into paying members. Shrikant R Kale, the Co-founder of iZooto looks at publishers can grow their email list in the most effective ways.
Rise of remote workforce creates new protection and compliance risks
Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.