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ecommerce

Guest comment: Will flash sales and daily deals be just a flash in the pan?

April 4, 2011

The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…

Uncategorized Amazon, brands, content, ecommerce, email

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media

P&G online strategy: A greater focus on content?

April 4, 2011

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]

Uncategorized content, ecommerce, Facebook, marketing, media

Nealy half of Brits click away from small businesses due to poor website

March 31, 2011

A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.

Search, Uncategorized content, ecommerce, email, global

Top tips: eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global

March 18, 2011

Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]

Uncategorized content, ecommerce, global, Google, images

Customer reviews ‘can boost sales by 18%’

February 24, 2011

Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.

Uncategorized brands, content, ecommerce, marketing, retail

Right to reply: What can Lush teach us about tackling site hackers?

February 8, 2011

Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.

Uncategorized brands, Christmas, ecommerce, security

Avon calling… your PC: Beauty brand puts reps on new social media platform

February 8, 2011

Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.

Uncategorized ecommerce, global, local, media, UK

2010- How was it for you? Top online retailers give their views

January 25, 2011

Despite the economic gloom, 2010 was another bumper year for online retail, with a total of £58.8bn spent online in the UK, marking a rise of 18%, according to IMRG and Capgemini. In this article, key players in the UK ecommerce industry give their view on the past 12 months, and just what 2011 has … [Read more…]

Uncategorized advertising, Christmas, eBay, ecommerce, iPad

Top tips: Optimising Online in 2011

January 18, 2011

Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.

Uncategorized adspend, advertising, brands, content, ecommerce
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