Rapid rise in earnings of digital consultants
It has been the most lucrative quarter on record for consultants operating in the digital sector, according to new data.
ecommerce
Yahoo shares show stock sensitivity for China market strategy
Stock market analysts marked down Yahoo this week on news that the strategy for China was unclear. Shares fell 7% in a day when the portal stated it was “engaged in ongoing discussions” about the future of its stake in Alibaba. This came after the Chinese ecommerce business sold control of its Alipay payment platform … [Read more…]
Top tips: The 2010s way to pay
With cheques being phased out, and digital channels on the rise, Michael Norton, Managing Director of PayPoint.net looks ahead at the payment methods that we’ll be becoming more familiar with over the next decade as well as the new sales channels that will be available to retailers.
Top online retailers at odds over priorities- survey
Despite positive growth for the majority of online retailers, there is a lack of consensus at the top level on key areas they should be focussing on to achieve higher growth and profit levels, according top a new survey.
Brits at risk from suspicious online sales of diet drugs
Consumers are being warned of the alarming number of illicit practices where diet pills can be bought online without the necessary prescription, after new research from brand protection agency MarkMonitor.
Online advertising effectiveness measurement – ComScore AdEffx tool and implications
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
New Look lets shoppers buy clothes on mobiles
High street fashion retailer New Look has unveiled its fully transactional mCommerce site, designed and built by Mobile Interactive Group (MIG).
China search giant Baidu shuts ecommerce site Youa… but builds a new one?
Chinese search engine Baidu is shutting down Youa, its e-commerce subsidiary, giving existing merchants have one month to migrate to either Rakuten China or Yaodian 100.
Guest comment: Should you pay consumers to ‘like’ your brand?
Just how valuable is positive social media buzz… and is it worth paying for? Richard Jackson, director at Session Digital examines the effectiveness of social commerce used by brands to offer incentivised referrals to online customers at the check-out.
Top tips: Boosting customer experience- Helping those who help themselves
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…