Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]
Chinese online shopping giant Alibaba is partnering with community site Mogujie, offering shoppers a more social way to find and buy products online.
Following the announcement today of the government’s support for Mary Portas’ plans to rejuvenate UK high streets, Adam Stewart, Marketing Director of Rakuten’s Play.com argues why retailers are facing the need to acclimatise to a new connected retail environment.
Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.
Domino’s took over £1m in sales through its mobile platform in a single week during the first quarter of 2012, the company has announced.
The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
Google’s search product for online retailers, Google Commerce Search, has undergone a revamp. Kevin Ludford, CEO of InventCommerce explains how the system works and, more importantly if it links on and offline retailing and helps to support the thousands of retailers with an integrated sales strategy.
The Office of National Statistics latest figures on retail performance indicate that sales volumes in January 2012 increased 2% year-on-year. In this right to reply article, Kentaro Hyakuno, CEO of Rakuten’s Play.com, looks at how these sales volumes were driven primarily by non-store retailing, and what this means for the ecommerce industry.
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.