Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region.
Last week, Inditex (the parent company of UK brand Zara and world’s biggest retailer) has suffered from weakening currencies across non-EU countries, turning minor profits year-on-year. Venda’s CEO, Eric Abensur, analyses the company’s move to take advantage of its most successful businesses by expanding both physical stores and moving eCommerce sites into international markets – … [Read more…]
Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp.
Marino Casucci, International Sales Director, FACT-Finder looks at how European retailers are creating the finest shopping experiences, and offers 9 key tips to get the most out of shopping and search.
To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to make sure it continues to create opportunities and enhance people’s … [Read more…]
Last week, the British Pregnancy Advice Service was fined £200,000 after a serious breach of the Data Protection Act revealed thousands of people’s details to a malicious hacker. In this right to reply article, two security experts offer their advice on how to tackle the growing threat of cyber crimes.
Silverpop has launched a new platform that aims to deliver advanced marketing automation capabilities to the ecommerce space.
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.