Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone.
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.
Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size. She offers 6 tips and tricks that have already been … [Read more…]
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet.