Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]
Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.
Retailers risk missing out on sales this Christmas due to a poor online experience, according to new research released today. 55% of consumers say they cannot find basic information (such as around delivery dates) on half of the retailers’ websites they visit, according to the survey of 1,000 UK consumers from customer service software company … [Read more…]
A total of $296 million was spent globally across the bitcoin network on Black Friday and Cyber Monday, according to insight provided by Bitnet.
Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.
More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research.
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.
Gartner recently released its Top 10 Strategic Technology Trends For 2015 with many of the items on the list proving to be potentially disruptive to the eCommerce industry. Here, Gavin Masters, Head of eCommerce Consultancy at Maginus, explains the importance for retailers to react to these developments.
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.