Amazon makes rare profit as investments pay off
Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.
ecommerce
The battle for consumer data: Facebook beating Google for social logins
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data.
Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.
Alibaba buys integrated ad platform AdChina
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations
Black Friday sales lead to slower growth in December- BRC
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.
The 15 biggest marketing fails of 2014: McDonalds terrifies Twitter, U2 invades iPhones and Airbnb’s balls up
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes … [Read more…]
Ecommerce trends in 2014: Alibaba skyrockets, mobile dominates and Amazon takes on Google
From Google Drones, Amazon Wands and Apple Pay, the worlds of ecommerce and high street retail are becoming ever-more entwined. With more shoppers going mobile, using click and collect and ‘showrooming’, digital is offering more buying choice than ever before. This was the year that Alibaba floated on the US stock exchange and social networks … [Read more…]
Black Friday drives biggest November sales spike in history of Index
Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index.
Most parents want more digital marketing practices taught in classrooms
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.