PCs still account for 9 in 10 online purchases
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research.
ecommerce
Event report: Forget big data- we need ‘smart data’
The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where technology is taking marketing…
UK ecommerce sales bounce back to double digit growth
Online sales grew 13% year-on-year in April – following an unprecedented dip of four months of single-digit growth, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
Smart Glasses: Has Google got it wrong?
Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]
Unilever aims for 40% ecommerce sales growth in 2015
Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online
UK ecommerce growth slows to single digits for first time
UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter.
Most retailers admit online customer service better than in-store
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.
Top salaries in digital: PPC marketers earn the most
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research.
The fraud prevention paradox: Why retailers’ fraud systems could be turning away genuine custom
With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns.
Salesforce matches CRM data to Facebook ads
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.