China’s Singles Day breaks ecommerce records
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year.
ecommerce
Alibaba buys ‘Chinese YouTube’ for $3.7bn
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Right to reply: Amazon and Asda’s approach to Black ‘November’
Following the news that Asda is considering an online-only approach to Black Friday this year, while Amazon is trying to mitigate big peaks in website traffic by running ‘Black November’ instead, Terry Hunter, VP eCommerce and Client Strategy at Astound Commerce argues that back-end systems must be optimised to deal with what will still be … [Read more…]
Top ecommerce tips: Actions are louder than words
Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better
Top tips: Retailers must have an omni-channel strategy for Black Friday
With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]
Most marketing execs ‘don’t have an omnichannel strategy’
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.
Retailers ‘failing to unify online and in-store experiences’
Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey.
Unilever online sales growth now ‘double global average’
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.
Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
Affiliate marketing drives 91% rise in sales for luxury fashion brand
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.