Waitrose wins Christmas email battle of the supermarkets
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research.
ecommerce
‘Recognition Triggers’ scan ads without QR codes
‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.
Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
Xbox opens ‘The Mall’: Virtual shopping centre and changing room
Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.
Facebook trends in 2015: The evolution of the ‘like’
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Top ecommerce tips: Make sure your online checkouts jingle all the way
This year’s Black Friday was a real eye-opener to the fact that so many consumers are now abandoning the high-street and moving online during the big ticket sales events, to grab themselves a bargain without getting caught up in the crush that saw shoppers fighting over TVs in the aisles of supermarkets last year. With … [Read more…]
Rise of the midnight shopper: Black Friday deals sparks rise in night owls
Research from HookLogic has highlighted a new UK shopping trend, which saw a peak in conversions at 1am on Black Friday, with traffic peaking just before – shoppers were clearly aiming to make the most of potential discounts as early as possible.
How can retailers harness international ecommerce opportunities this Christmas?
Nir Debbi, co-founder and CMO at Global-e, the cross-border e-commerce specialists, offers advice to online retailers on how to capitalise upon the fast-growing cross-border e-commerce market.
Shoppers demand digital services this Black Friday and Christmas
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
Top ecommerce tips: Don’t be caught out this Black Friday
With the festive shopping frenzy looming, Campbell Williams, Director of Strategy and Marketing at Six Degrees Group discusses the importance of IT infrastructure the busy time of Black Friday.