Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. This is the first time such tests will be allowed in Britain. A cross governmental team supported by the Civil Aviation Authority have allowed Amazon to test three key aspects … [Read more…]
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments.
With the advent of the Internet of Things, John Fleming marketing director Webtrends EMEA looks at what marketers actually need to take advantage of the opportunity as real-time, all of the time.
The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.
Businesses are embracing mobile as a communications channel regularly engaging with their customers via text and chat apps, according to new data.