Dentsu Aegis buys Bluecom to boost ecommerce in Asia
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.
ecommerce
Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones
As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.
Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’
Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday.
Affiliate Window launches Black Friday visualization tool for marketers
With two days until Black Friday 2016, Affiliate Window has launched a live-data visualisation website.
Returned goods from Black Friday web shopping weekend to top £1bn
UK shoppers will spend £5 billion in a four-day internet shopping frenzy from Black Friday to Cyber Monday. However, according to predictions by innovative retail data intelligence specialists, Clear Returns, £1 billion of these products purchased online will be returned by shoppers.
10 steps to Christmas success [INFOGRAPHIC]
This new infographic from European ecommerce automation platform Lengow provides top tips for success during the Christmas period.
Plan, nurture and persuade: Three steps to retail personalisation
Alexandra Frith at Retail Pro International looks at how in today’s ultra-competitive retail environment, retailers can personalise their customer’s experience to achieve e-commerce success.
China’s web speed problem: Local retail sites outperform foreign players on Singles Day
Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.
Case study: Coverfox.com targets forgetful drivers with interactive campaign
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.