Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. As Georgia Leybourne, International Marketing Director, Manhattan Associates, explains, retailers that are able to create a truly digitally enabled, end … [Read more…]
Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe.
An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.
In 2013, Spreadshirt created a touch-optimised t-shirt design tool for tablets, but didn’t think it would catch on. But then it saw a 73% rise in smartphone orders. Tony Findeisen, the lead-developer at Spreadshirt, offers tips on how to create for the smartphone ecommerce experience.
VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more.
Build a superior on-site video experience and reap the rewards as an e-retailer. In the second of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how the right type of video content can sustain shoppers’ interest, increase engagement and turn browsers into buyers.
According to research by Mintel, Brits spend more on Mother’s Day than Father’s Day – an estimated £510 million was spent in the UK on Mother’s Day in 2015 compared to £360 million on Father’s Day, with less than half (47 percent) of Brits spending money on their dads* But what retailers are getting it … [Read more…]
More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.
Retailers who fail to provide consumers with a customer friendly and easy returns service risk losing a large proportion of their customer base, according to new data from leading European payments provider Klarna.