Does Google Analytics still cut it in today’s world? What should marketers be doing instead and how can they stay ahead of the ROI pressures? Matthew Robinson at ContentSquare looks at the importance of marketing growing up and taking note of new ways to measure and analyse ROI.
As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.
From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.
Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.
Weak mobile performance for brands is directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.
The omnichannel experience is failing to deliver with 70% of consumers saying that retailers are not providing a consistent level of service across their online and bricks and mortar operations according to a new report.