Travel People launches CMS for smalls firms with ad tech built-in
Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.
ecommerce
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.
Ecommerce in Italy worth €24bn in 2017
Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.
Walmart to launch shopping via text service
Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.
Chatbots: the ecommerce tool nobody is measuring
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
Ecommerce trends: Average order value rises for 14th consecutive month
Online retail parcel delivery order volumes were up +13.9% year-on-year in April, according to the latest data from the IMRG MetaPack UK Delivery Index.
Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise
Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.
Adobe buys ecommerce platform Magento Commerce
Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion.
Global ecommerce trends: “Mobile-First” consumer mindset grows
On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.
Chinese shoppers buying more overseas (but overseas retailers not ready)
60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.