Your New Year’s resolution: Ensure you can recognise your target audience across all devices and email addresses!


True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.






![Online grocery trends: Click and collect services booming [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/01/clickcol.png)
