There is greater consumer confidence in the return of the traditional Christmas, which could prompt people to start shopping sooner and spend more this festive season, according to new research.
Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.
For luxury retail, the pandemic has been an enormous catalyst for change, with digital now be the foundational bedrock for any luxury experience. James Brooke at Amplience, looks at how can brands shift their operations and existing systems to accommodate this dramatic shift in customer behaviour.
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research.
Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
YouTube has bought Indian social commerce firm Simsim in a deal rumoured to be worth over $70m (£50.9m).
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”