The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
The public and private sectors must act now to enable access to critical services, tackle social exclusion, and enable career mobility for the offline population There is an urgent need to tackle the sharp digital divide between the world’s online and offline populations, according to the latest research from the Capgemini Research Institute, and intensified … [Read more…]
Workers have reported improvements in productivity and mental health over the past several weeks due to the rise in remote working and see light at the end of the tunnel, but engagement and motivation remain low, according to new research.
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Over two-fifths (41%) of UK consumers are delaying major purchasing decisions due to the Covid-19 pandemic, with white goods, cars and properties being the top purchases being delayed.
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
The research, from Vodafone, also looks at what technologies we are now relying on more than ever, with 44% claiming that home broadband is the most valuable piece of tech and 33% find the likes of Slack & Skype as the most useful applications to help them keep in touch. Key findings: ● Work banter … [Read more…]